Research (Refer to page no 7 & 8 for details)
Funded Research project on Retail Analytics
- Funded by M H Alshaya Co WLL
Case Studies (Work in Progress)
- Localbanya.com
- M H Alshaya Co WLL
Working Papers and Cases Registered at IIM Lucknow
Cases Prepared at IIML
Case: Atul Ltd (A) – A Journey of Growth
Authors: Ashish Dubey & Satish S.M.
Case: Atul Ltd (B) – Lapox
Authors: Ashish Dubey & Satish S.M.
IIML Case Series 2015-16/03
Author: Ashish Dubey
Author: Ashish Dubey
IIML Case Series 2015-16/02
Registered Working Papers at IIML
Author: Ashish Dubey
IIML Working Paper Series – 2010-11/25
Author: Ashish Dubey
IIML Working Paper Series – 2010-11/24
- Case Studies on Atul Ltd. – prepared under Seed Money Project (Research Grant) scheme of IIM Lucknow.
- Parachute – Brand Extensions (Case + Teaching Note)
- Ramesh Prabhu’s Car Purchase (Case + Teaching Note)
- Study of Supply Chain Relationships – A Governance Perspective
- Managing Markdowns in Fashion Retail: Development of an Approach
Conferences
- Ashish Dubey and Karuna Jain (2005). “Role of formal and informal mechanisms in supply chain governance - an empirical study”. 6th International Conference on Quantitative Management (ICOQM), IIM Indore.
- Karuna Jain and Ashish Dubey (2004). “Role of IT as an enabler of collaborative supply chain governance and its impact on SC performance – a conceptual framework.” 5th ICOQM Conference, Seoul.
- Ashish Dubey and Karuna Jain (2004).”A conceptual framework of inter organizational relationships in supply chains.” Second International Conference on Logistics and Supply Chain Management jointly organized by PSGTech College, Coimbatore and Centre for Supply Chain Management, Central Michigan University.
- Ashish Dubey and Karuna Jain (2003). “A conceptual model of inter-organizational relationships in supply chains.” 7th International Conference of Society of Operations Management, IIM Indore.
- Ashish Dubey (2003). “Relationship marketing: old wine in a new bottle?” 1st AIMS International Conference, IIM Bangalore.
- Ashish Dubey, Sonjaya S. Gaur, and Ashish Sadh (2002). “Brand architecture for firms offering high tech products and services: an exploratory study”. International Conference on Marketing of Technology Oriented Products and Services (MTOPS), jointly organized by IIM Bangalore, Academy of Marketing Sciences, USA and Dupree College of Management, GeorgiaTech.
- Satish, S. M., Dubey, A. and Sandhya, A. S. (2012). “Diversity of Information Disclosure in Newspaper Advertising”, Shaping the future of Research in Emerging Economies Looking Ahead - International Marketing Conference, IIM Lucknow.