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    Krishnan Jeesha

    Krishnan Jeesha

    Assistant Professor (Grade-I)
    Marketing

    Krishnan Jeesha is currently Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). He completed his PhD from IIM Kozhikode. Prior to joining IIM Lucknow he was a faculty at IIM Visakhapatnam and Amrita School of Business. He has five years of industry experience in companies such as TATA Motors, Infosys and Open Quadrant Marketing (a company he had co-founded).

    He has published journal articles in European Journal of Marketing, AMS Review, Journal of Prediction Markets and IIM Kozhikode Society and Management review. He has also published teaching cases with IVEY Publishing and Asian Journal of Management Cases.

    Krishnan's research interests are in the areas of online review management, webcare, branding and brand equity, online word of mouth and broadly in the digital marketing domain

    Current Research Interests :

    Online review management, webcare, branding and brand equity, online word of mouth and broadly in the digital marketing domain

    Referred Journals :

    • Purani, K., & Jeesha, K. (2023). Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response time. Journal of Hospitality Marketing & Management, 32(3), 363-384. (ABDC – A)
    • Lyngdoh, T., El‐Manstrly, D., & Jeesha, K. (2023). Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media. Psychology & Marketing, 40(1), 5-26. (ABDC – A)
    • Jeesha, K. and Purani, K. (2021), "Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation", European Journal of Marketing, Vol. 55 No. 7, pp. 1930-1953. https://doi.org/10.1108/EJM-05-2019-0421 https://doi.org/10.1108/EJM-05-2019-0421
    • Purani, K., & Jeesha, K. (2021). Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world. AMS Review, 1-19.
    • Sumod, S. D., Premkumar, P., Jeesha, K., & Chowdhury, S. (2021). Is There a Method to Madness? Predicting Success of Bollywood Movies. The Journal of Prediction Markets, 15(2).

    Cases

    • Purani, K., & Jeesha, K. (2020). Capital Budgeting: Maledia Broadcasting Ltd. Asian Journal of Management Cases, 17(2), 241-256.
    • Purani, K., & Jeesha, K. (2017). Impex Kitchen Appliances: Evaluating the "Reader's Offer". Ivey ID: 9B17A010. London, Canada: Ivey Publishing.


    Conference Proceedings :

    • R Anindita, Jeesha K, Purani K (2022). Digital Influence: A comprehensive model of influencer attributes and their effects on Brands. In 2022 AMA Summer Academic Conference, Chicago
    • Jeesha, K., & Purani K. (2018). Webcare and Brand Evaluations: Optimizing Webcare Strategies for Service Brands. In 2018 AMA Summer Academic Conference proceedings (Vol. 29, pp. 175-176). Chicago: American Marketing Association
    • Jeesha, K., & Purani, K. (2017, June). Conceptualizing and Measuring Community-Based Brand Equity: An Abstract. In Academy of Marketing Science World Marketing Congress (pp. 161-161). Springer, Cham.
    • Pradeep, K., Sumod, S. D., & Jeesha, K. (2016). “Pradhan Mantri Jan Dhan Yojana- A stakeholder Perspective”, paper presented at Fourth Pan IIM Conference, IIM Ahmedabad, Gujarat. 13th – 15th Dec 2016
    • Jeesha, K. (2016). “A Repurchase Intention Model in a Multilevel Loyalty Program”, paper presented at 10th Great Lakes NASMEI International Marketing Conference, Great Lakes, Chennai. 23rd – 24th Dec 2016
    • Jeesha, K., & Thomas, J. (2016) “Guilt as an advertising and promotional tool”, International Conference on Marketing Technology and Society (MARCONF16), IIM Kozhikode, Kerala. 29th Sept – 1st Oct 2016
    • Marketing Management
    • Strategic Brand Management
    • Business Research Methods
    • Marketing in a Digital World
    • PhD: IIM Kozhikode
    • MBA: BIM, Trichy
    • B.Tech: Mar Baselios College of Engineering, Trivandrum (University of Kerala)
    • Sethuraman-NASMEI Award (2018) for one of the best three research proposals in the country for doctoral students (including a research funding of ₹ 75000).