Priyanka Sharma is currently Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). She has eight years of industry experience working as a product manager, senior sales consultant and manager sales in companies such as Infosys, Oracle Corporation and UST Global in India.
Prof. Priyanka has published in journals such as Technological Forecasting and Social Change, Journal of Destination Marketing & Management, Journal of Computer Information Systems, Journal of Business-To-Business Marketing and Benchmarking: An International Journal.
Priyanka's research interests are in the areas of Business-to-Business (B2B) marketing, new product development, branding and promotions, buyer behavior, and university-industry technology transfer.
She holds B.Tech. (Chemical Engineering) from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur. She has done PhD in the Marketing area in Industrial and Management Engineering Department, IIT Kanpur. The title of the thesis was: Three Essays in Business-To-Business Marketing: Brand Equity,
Brand Sensitivity, and New Product Exit Models.
