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    Veethica Smriti

    Veethica Smriti

    Assistant Professor
    Strategic Management

    Veethica holds a science degree and completed a PGDM before pursuing her PhD. She has held research positions at FRHS and DMS, IIT Delhi. Her thesis investigates the multidimensional, temporal, and product market implications of optimal distinctiveness in the context of technology and innovation.

    Current Research Interests:

    • Optimal distinctiveness
    • Technological positioning
    • Firm knowledge
    • Invention performance

    Conference Proceedings:

    • How do firms benefit from product overlap – Role of knowledge base (by Veethica Smriti & Sai Yayavaram) India Strategy Conference, IIM Ahmedabad, India 2024
    • Attaining optimal distinctiveness in technological positioning: A multi-dimensional perspective (by Veethica Smriti & Sai Yayavaram) AOM Annual Meeting, Boston, USA 2023
    • Managing temporality in optimal distinctiveness (by Veethica Smriti & Sai Yayavaram) INDAM, GIM Goa, India 2024 & India Strategy Conference, IIM Bangalore, India 2023
    • Strategic Thinking in Professional Environment: A Review of the Literature (by Veethica Smriti, Sanjay Dhir and Swati Dhir) AOM Annual Meeting, Chicago, USA 2018
    • PhD Indian Institute of Management, Bangalore, India
    • PGDM Chandragupt Institute of Management, Patna, India
    • BSc (Hons) Zoology Miranda House, Delhi University, India

    AOM STR Scholarship for Annual Meeting of AOM in 2025 – Awarded at India Strategy Conference in December 2024 (IIM Ahmedabad)